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Sog Spec ARC Knife - NZ Outdoor Hunting Magazine

Among other stuff, the NZ Ammunition Company is the distributor for SOG knives. Their company is well known in NZ, given they seem to be the distributor for a lot of trusted high-end hunting brands. Indeed, this was reflected in a recent chat I had with their managing director. He’s also a keen hunter and lobbyist for our firearms industry. When asked about his business philosophy at a private dinner with the then Prime Minister John Key, he proudly exclaimed, “there’s enough crap in the world without my business adding to it”. It’s that cultural pillar which his business is based upon.

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